Mock · 8/19 update set: CTA change, form removed, R·S·S band, HWAC naming, FAQ anchors · Not for publication
The Sacrifice Didn't End on 9/11
Get Involved

25 Years · September 11, 2001 – September 11, 2026

The sacrifice didn't end on 9/11.

v3 change · heroJaci's copy supplies no headline, only the paragraph below. This H1 is the copy deck v3 recommendation: it is the campaign name already in use and the domain, so it needs no further approval. Two alternates are in v3 section 1.

Twenty-five years after September 11, we honor the firefighters and first responders who answered the call—and recognize the lasting health consequences many continue to face. Cancer remains one of the greatest health threats facing firefighters. FCSN is bringing together experts in medicine, research and the fire service to advance firefighter-specific cancer screening recommendations and help improve opportunities for earlier detection. This anniversary is a moment to remember their sacrifice—and act on what we have learned to better protect today's firefighters and generations to come.

v3 change · hero subheadReplaces the v2 subhead entirely. Client copy, reproduced verbatim including em-dashes, pending Eric's house-style decision before content freeze on 8/28.
v3 additionJaci's closing three lines built as navigation rather than prose. Each points at the section that answers it, so a reader who scrolls no further still has three ways in.
Remember.

Tell the stories of the people still paying for that day, in their own words.

Screen.

Early detection is the difference. Push for screening built for this profession.

Support.

Stand with firefighters and their families through diagnosis, treatment, and after.

NEW 8/19 · Remember. Screen. Support.Kelsey Dean's 8/18 advisory read made the three words a repeating element across the press kit, the toolkit and this page. Same block as delivered in those two assets, no new words. On Chris's light build the three words set in Barlow Condensed Black, campaign navy #004876. Not clickable.

Twenty-five years of this did not happen quietly.

Get Involved
NEW 8/19 · email capture removedDecided in the Lisa and Eric emails of 8/17 and confirmed on the 8/18 call: no email address request on the landing page or the FCSN website before 9/1, because no autoresponder exists to answer it. The primary CTA becomes Get Involved, routing to the FCSN site per the 8/14 committee call. The form, the No spam line and the confirmation state are deleted. The honeypot goes with them. Post-campaign email strategy moves to FCSN Q4 planning.
The anniversary film · September 11
Their words, not ours. New film every Friday in September

National Initiative for Firefighter Cancer Screening

Firefighters face unique cancer risks. Their screening recommendations should reflect them.

v3 change · section headerReplaces "Nobody ever wrote the guidelines for this job." Client copy, verbatim.

The National Initiative for Firefighter Cancer Screening Recommendations is a first-of-its-kind effort led by FCSN to develop evidence-based cancer screening recommendations specifically for firefighters. Working with leading experts in oncology, occupational medicine, epidemiology and the fire service, FCSN is developing scientifically grounded recommendations that account for firefighters' unique occupational exposures and risks—with the goal of advancing earlier detection and saving lives.

v3 change · body copyJaci's rewrite of the paragraph Russ approved verbatim on 7/30. Shorter, and it drops both "significantly higher occupational cancer risks" and the claim that no national guidelines currently exist. Closed 8/10. Lisa and Russ both reviewed this version and Joe cleared it with nothing to add, so it supersedes the 7/30 paragraph and the build has a single source of truth. Separately, Lisa asked to replace "Guidelines" with "Recommendations" throughout and Russ agreed, so the initiative is now the National Initiative for Firefighter Cancer Screening Recommendations.

Existing national cancer screening recommendations are designed for the general population. Firefighters face risks the general population does not.

Group 1 In 2022, the World Health Organization's International Agency for Research on Cancer classified occupational exposure as a firefighter as carcinogenic to humans.
2027 FCSN is working toward national firefighter-specific cancer screening recommendations designed to help advance earlier detection.
Design rule checkThese two tiles are safe side by side. The mandatory adjacency rule applies only to 145,275 and 57,044, which appear nowhere near each other on this page.

The 25 years

Twenty-five years later, the sacrifice continues.

September 11 is remembered as a day that changed our nation. For the firefighters and first responders who answered the call—and for the families and communities who have lived with its lasting impact—the consequences did not end that day.

Twenty-five years later, their stories continue.

2001 · September 11

343 firefighters do not come home.

The FDNY loses 343 members in a single morning, the deadliest day in the history of the American fire service. Thousands more first responders, from FDNY, NYPD, the Port Authority, and departments across the country, converge on Lower Manhattan, the Pentagon, and Shanksville. Nobody is thinking about what they are breathing.

Read more
2001 – 2002 · The pile

Nine months of exposure.

Recovery work at Ground Zero runs until the end of May 2002. For nine months, responders work in a chemical environment that includes asbestos, benzene, silica, dioxins, heavy metals, and pulverized building material. Respiratory protection is inconsistent and, for long stretches, effectively unavailable. The health consequences are decades away from being understood.

Read more
2005

FCSN is founded.

The Firefighter Cancer Support Network begins as firefighters helping firefighters through a cancer diagnosis, one at a time, through mentoring and direct support. It grows into a national organization.

Read more
2011 · January

The Zadroga Act becomes law.

The James Zadroga 9/11 Health and Compensation Act is signed, creating the World Trade Center Health Program and reopening the Victim Compensation Fund. It is named for an NYPD detective who worked the pile and died in 2006. It is the first federal acknowledgment that the day kept killing people.

Read more
2012 · September

Cancer is added to the covered conditions.

Eleven years after the attacks, roughly 60 types of cancer are formally added to the list of WTC-related health conditions. The federal government now recognizes on paper what responders had been burying friends over for a decade. Prostate cancer is added the following year.

Read more
2015

The program is made permanent.

The Zadroga Act is reauthorized, extending the World Trade Center Health Program for the working lifetime of the people it covers. The number of members enrolled with a certified cancer keeps climbing.

Read more
2019 · July

"Never Forget the Heroes."

After years of responders testifying before Congress, the Victim Compensation Fund is permanently authorized and fully funded. The fight to get there is itself a measure of how long the country took to accept that 9/11 did not end on 9/11.

Read more
2022 · July 1

The World Health Organization calls the job what it is.

The International Agency for Research on Cancer reclassifies occupational exposure as a firefighter as a Group 1 human carcinogen, the highest classification there is. That puts the job in the same category as tobacco and benzene. The finding is based on sufficient evidence for mesothelioma and bladder cancer, with limited evidence for colon, prostate, testicular, melanoma, and non-Hodgkin lymphoma. This is no longer a suspicion the fire service has about itself. It is settled science.

Read more
2023 – 2025

The wall keeps growing.

Names are added to the FDNY memorial wall every year for members lost to World Trade Center related illness. More than 400 members have now died from those illnesses, surpassing the 343 killed on September 11 itself. The people who worked the pile are still being diagnosed.

Read more
2026 · September 11

The seventh bell.

At this year's memorial, a seventh bell rings. It is dedicated to the rescue workers, survivors, and community members who have died of 9/11-related illness in the twenty-five years since. It is the first time the ceremony formally counts them alongside the people lost that morning.

Read more
2026 – 2027 · What comes next

National screening recommendations.

FCSN is building the first national cancer screening recommendations for the fire service, developed with FCSN's Health and Wellness Advisory Council of clinicians and researchers, for rollout in 2027. Screening is the only part of this story where the outcome is still open. A cancer found early is a different disease than a cancer found late.

Read more
20012027
v3 change · 2023–2025 entryWas written around the absence of a figure, back when nobody was sourcing one. That constraint is gone, so it now carries the Russ-approved line about more than 400 FDNY members. Note the FDNY updates this count at its memorial wall ceremony in early September, inside our peak week, which is why the copy says "more than 400" rather than a hard number. DCI should know that lands as a live news hook on the anniversary.
Still open on this sectionThree verify flags carried from copy deck v2, unchanged: the 2001–2002 recovery end date and the 2015 reauthorization scope, both needing a Russ confirm, and the seventh bell wording, which needs Bridget Gormley and has been open since 8/3. The seventh bell is the one to chase. It is a peak entry and the emotional close of the timeline.

By the numbers

OutSuite proposal · needs Jaci's readNot in Jaci's copy. Every word below is Russ Osgood's approved language of 8/3, used verbatim, with no new claims. Proposed because all 26 September posts point at this page and several tiles carry approved figures. A reader who taps a tile reading "one cancer certification every 50 minutes" and lands on a page with no numbers has been handed a smaller story than the one that brought them. If FCSN wants the page stat-light, delete this section and nothing else changes.
1 : 50

About one certification every 50 minutes.

In the 12 months ending June 30, 2026, the World Trade Center Health Program recorded 10,393 WTC-related cancer certifications.

As of June 30, 2026, the World Trade Center Health Program was caring for 145,275 responders and survivors. Over the Program's lifetime, 57,044 members have had a cancer certified as a WTC-related health condition. Cancer was not originally covered; it was added in 2012 as the long-term consequences of exposure became undeniable. And within the FDNY alone, more than 400 members have since died from World Trade Center-related illnesses, surpassing the 343 members killed on September 11 itself.

9% / 14% A NIOSH study of nearly 30,000 career firefighters found 9% more cancer diagnoses and 14% more cancer deaths than expected based on U.S. population rates.
66% According to IAFF data cited by the Firefighter Cancer Support Network, occupational cancer accounted for 66% of career-firefighter line-of-duty deaths from 2002 through 2019.

Source: World Trade Center Health Program quarterly summary, data through June 30, 2026.

Two mandatory design rules, both set by Russ on 8/3One. 145,275 and 57,044 must never sit side by side as two large numbers. Different denominators: 145,275 is members currently enrolled, 57,044 is certifications across the entire life of the program including members who have since died or left. Adjacency implies a ratio the data does not support. That is why both appear only inside the prose paragraph, where "over the Program's lifetime" separates them, and never as a figure. Two. "One every 50 minutes" and "more than 28 every day" must never appear in the same asset. Same figure, two expressions. This page uses the 50-minute line, and "more than 28 every day" appears nowhere on it.
Reporting period lockAll World Trade Center Health Program figures come from the June 30, 2026 report, published 8/1. The next report does not publish until roughly 11/1, after the campaign closes, so nothing on this page can go stale between 9/1 and 9/30. If any asset still carries 143,340 enrolled or 54,956 lifetime certifications, those are the March 31 figures and they are stale.

Firefighter cancer 101

The fire is not the only thing that gets in.

Inhaled. Absorbed. Carried.

Exposure is cumulative, and it does not reset between fires. A firefighter's risk clock starts at hire.

v3 build noteCopy unchanged, Jaci kept it word for word. What changed is the treatment: "Inhaled. Absorbed. Carried." is now three separate elements rather than buried mid-paragraph. This is the single best piece of writing on the page and the v2 build hid it. Kept deliberately free of statistics, because it works because it is bare.

If you ride a rig, start here.

Doing It Right is FCSN's award-winning cancer awareness and prevention program, recognized by the Congressional Fire Services Institute and the National Fallen Firefighters Foundation, and built with fire service leaders and cancer researchers. It is free, practical, and is now required by three states for every firefighter to receive.

Get the Guide from FCSN

Available from FCSN's Doing It Right page.

NEW 8/19 · button copy softened, link wiredFCSN's Doing It Right page delivers the guide after a short request form rather than as a direct file, so the old promise of Free PDF, Nothing to join would break on click. The button now reads Get the Guide from FCSN, the sub-line names where it goes, and the href is wired to the FCSN page. This closes set 1 item 17: no file needs hosting and nothing further is owed from Eric for this button.
Open item · escalated 8/10Lisa's 8/10 edit raised this from Texas alone to "three states," unnamed, and added the award-winning line plus recognition by the Congressional Fire Services Institute and the National Fallen Firefighters Foundation. The three states now need naming with statutory cites before publication, because this is a checkable claim about state law and a reporter will check it. Agreed fallback stands: if it does not clear by content freeze on 8/28, cut the final clause. The first two sentences stand on their own. Note Lisa's source email spells the NFFF as "National Fall Fire Fighter Foundation"; the correct name is the National Fallen Firefighters Foundation and that is what is set here.

FAQ

Questions worth asking.

Straight answers about the campaign, the science, and what FCSN is building.

The campaign

v3 change · all six answers replacedJaci rewrote this entire group into FCSN's institutional voice. Reproduced verbatim, em-dashes included.

"The Sacrifice Didn't End on 9/11" marks the 25th anniversary of September 11 by honoring the firefighters and first responders who answered the call—and recognizing the lasting health consequences many continue to face.

Their stories also shine a light on a broader reality: firefighters across the country face increased cancer risks from occupational exposures. The campaign uses this moment of remembrance to raise awareness, encourage earlier detection and screening, and help protect today's firefighters and future generations.

Throughout September 2026. New stories and resources will be shared during the month, including a new film each Friday and a special anniversary piece on September 11.

The Firefighter Cancer Support Network (FCSN), a national nonprofit that has supported firefighters diagnosed with cancer and their families since 2005. FCSN is also leading the National Initiative for Firefighter Cancer Screening Recommendations.

Twenty-five years after September 11, we know more about the long-term health consequences of occupational exposures and the cancer risks firefighters face throughout their careers.

In 2022, the World Health Organization's International Agency for Research on Cancer classified occupational exposure as a firefighter as carcinogenic to humans. The 25th anniversary is an important moment to honor those who answered the call and paid the ultimate sacrifice, to share what we have learned, and to turn greater awareness into action that can better protect future generations of firefighters.

No. This campaign is about awareness and action. You can help by sharing these stories, learning more about firefighter cancer risks and supporting efforts to advance earlier detection and screening.

If you are a firefighter, explore FCSN's resources to learn more about steps you can take to reduce your risk and advocate for your health.

Yes. All fire departments, volunteer and professional, unions, associations and media are encouraged to share these stories and resources. Approved campaign materials and language are available in the press kit. For additional uses or partnership opportunities, please contact FCSN.

Firefighters and first responders living with cancer, and family members of those who did not survive it. Each recorded themselves, in their own words, answering the same set of questions. Nothing is scripted.

OutSuite proposal · needs Jaci's readThis item was in v2 and her revision dropped it. Recommend restoring. It is the only place on the page that tells a reader the videos are self-filmed and unscripted, which is what makes them land as testimony rather than production. Copy above is rewritten into Jaci's register rather than v2's.

The science

It causes it. In July 2022 the International Agency for Research on Cancer, part of the World Health Organization, classified occupational exposure as a firefighter as carcinogenic to humans, Group 1. That is the agency's highest classification and the same one applied to tobacco smoke and benzene. The evidence was strongest for mesothelioma and bladder cancer, with additional evidence for colon, prostate, and testicular cancer, melanoma, and non-Hodgkin lymphoma.

Scale and duration. Recovery work ran for roughly nine months in an environment loaded with asbestos, benzene, silica, dioxins, heavy metals, and pulverized building debris, often without consistent respiratory protection. Most fireground exposures are measured in minutes. This one was measured in months.

FCSN is not publishing a single figure here. Counts vary by source and by who is included, FDNY, NYPD, Port Authority, other World Trade Center responders, or those who responded at the Pentagon and Shanksville. What is not in dispute is that responders have continued to die from 9/11-related illnesses every year since 2001, and the long-term health toll extends far beyond those who died that day. For official data, the World Trade Center Health Program publishes enrollment and certified-condition figures.

8/10 change · answer replacedRuss rewrote this answer in full on 8/10, at Lisa's request, to cover the Pentagon and Shanksville alongside the World Trade Center. It also drops the old unsourced line "the true toll is significantly higher than most people assume." His version hardens the no-figure position, which closes the earlier v3 proposal to add "more than 400 FDNY members" to the front of this answer. That proposal is dead. The 400 figure stays in the timeline and the statistics band only. If a reporter presses for a death toll, this answer is the response and it should not be softened into a number.

Yes. The lasting health consequences experienced by those who responded on September 11—at the World Trade Center, the Pentagon and in Shanksville—underscore the serious risks that can come with occupational exposures. But these risks are not limited to 9/11 responders. Firefighters across the country are exposed to carcinogens throughout their careers. In 2022, occupational exposure as a firefighter was classified as carcinogenic to humans. This campaign honors those who answered the call on 9/11 while using what we have learned to help protect every firefighter serving today and in the future.

v3 change · retitled and rewrittenWas "If I was never in New York, does this apply to me?" The new version adds the Pentagon and Shanksville, which the old one missed.

Two things working together: prevention and early detection. Prevention means following best practices every day, including Preliminary Exposure Reduction, reducing unnecessary exposures, and maintaining clean PPE habits covered in our Doing It Right program. Early detection means screening on a schedule appropriate to a firefighter's exposures and risk. Prevention lowers the odds. Screening can change the outcome when prevention is not enough.

The screening recommendations

FCSN is developing the first set of cancer screening recommendations written specifically for the fire service, rather than adapting general-population recommendations that assume an average risk profile. Firefighters are not an average-risk population, and existing national screening recommendations are designed for the general public and do not account for the unique occupational exposures firefighters experience.

Because building them takes an extensive scientific and clinical process. Most national screening recommendations are written for the general public rather than for occupations with unique exposures. Firefighters experience complex exposure patterns that vary across an entire career, which makes risk assessment harder than standard population screening models. Recommendations also have to be supported by enough evidence to show that earlier screening improves outcomes without driving unnecessary testing. Until recently there was no national effort to convene the scientific, medical and fire service communities around a single process.

The evidence base got strong enough. The creation of the CDC/NIOSH National Firefighter Registry for Cancer, alongside decades of occupational cancer research, significantly strengthened what is known about firefighter cancer risk and created an opportunity that did not exist before.

The Health and Wellness Advisory Council, convened by FCSN, bringing together nationally recognized leaders in oncology, occupational medicine, firefighter health, epidemiology, public health and fire service leadership.

Following completion of the scientific review and consensus development process, FCSN plans to begin rolling out the National Firefighter Cancer Screening Recommendations in 2027.

FCSN was founded by firefighters and has spent more than two decades standing beside them through prevention, education, diagnosis, treatment, survivorship and family support.

Today, FCSN's key supporters and partners include the International Association of Fire Fighters (IAFF), the Congressional Fire Services Institute, the International Association of Fire Chiefs (IAFC), the National Volunteer Fire Council (NVFC), Firefighter Close Calls (FFCC), and the National Fallen Firefighters Foundation (NFFF), among many other respected fire-service organizations. FCSN is also a founding member of the Fire Service Occupational Cancer Alliance.

Rather than replacing the role of medical organizations, FCSN is serving as the catalyst that unites researchers, clinicians, fire service leaders and stakeholders around recommendations that are scientifically rigorous, broadly supported, and practical for firefighters nationwide.

Three things, none of which require waiting for the recommendations. Train your firefighters using FCSN's Doing It Right education program. Make sure your members understand their cancer screening options and presumptive coverage. And encourage every firefighter to enroll in the NIOSH National Firefighter Registry for Cancer, career or volunteer, active or retired, with or without cancer. Better participation means better data, and better data helps us better understand and reduce cancer in the fire service.

Yes. That is the original reason FCSN exists. FCSN provides one-on-one mentoring from firefighters who have been through it, plus support for families. Contact FCSN directly.

Get help now

Career or volunteer, active or retired. Firefighters, EMS, and immediate family.

Resolved 8/10 PMJaci asked for the support link to be added here to make it easier for a reader in crisis. It now points to the FCSN Request Assistance page, which offers badge-to-badge mentoring and the survivorship toolbox and covers career or volunteer, active or retired firefighters, EMS providers and immediate family. This closes the item that was owed by 8/14. Built as a button rather than an inline link, because this is the one answer where the reader is actively in crisis. Label uses FCSN’s own site CTA, Get help now, so it needs no separate approval. Note this deliberately does NOT point at the donate page: the campaign FAQ two questions earlier states FCSN is not asking for money, and a newly diagnosed firefighter needs the intake route, not a donation form.

Who is writing the recommendations

The Health and Wellness Advisory Council

The National Initiative brings together leading experts in oncology, occupational medicine, epidemiology and the fire service to develop evidence-based cancer screening recommendations that reflect the unique risks firefighters face.

FCSN's Health and Wellness Advisory Council and its work will help establish the foundation for national firefighter-specific screening recommendations and their implementation.

v3 change · and the biggest unblock on the pageThe v2 text here was the fallback block, written for use only if the board roster never arrived. Jaci's version is the real section and it describes the board without naming anyone, which means the roster has dropped from blocking to optional and the page ships 9/1 with or without it. If the full roster with written publication approvals arrives by 8/21, the profile card grid from copy deck v2 section 6 drops in beneath these two paragraphs without touching them. Build for that, do not wait for it.
NEW 8/19 · namingPer Lisa's 8/14 email and the Health and Wellness Advisory Council meeting summary, the body is the Health and Wellness Advisory Council, and the linked FCSN page already carries that name. All four Scientific Advisory Board references on this page are renamed. This closes the naming mismatch a journalist would hit on click.

For media

Press kit

Campaign background, subject bios, approved statistics, high-resolution assets, and interview requests.

Download Press Kit Request an interview

For departments and partners

Campaign toolkit

Everything a department, union or partner organization needs to run this campaign locally. Graphics, captions, and the story films, ready to share.

Download the Toolkit
Owed by FCSN and DCIPress kit content is owed by 8/14 and gates the 8/21 press kit design. The DCI retargeting pixel is owed by 8/24 and must be live before the first tile posts on 9/1.

Support the cause

This campaign is not a fundraising drive. If you want to support the work directly, here is how.

Support the Cause
NEW 8/19 · PROVISIONAL, needs Lisa and Jaci in writingThe 8/14 committee call returned a donation route to the page at the very bottom, below the downloads, labelled Support the Cause, reversing the 8/10 donate-free decision. Lisa reconfirmed the same label to NEP on 8/18 for the homepage banner. Two things are still owed before Chris builds it: Lisa's final word on the label, and Lisa and Jaci's written sign-off on the reversal. The supporting line above the button is proposed copy and needs the same sign-off. Until then this block is a visual for approval, not a build instruction.